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1-888-WYM-WARE

Why was Womyns'Ware founded and what do we believe?

 
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Womyns’Ware Inc. was founded in March 1995 in Vancouver, British Columbia, Canada. It is a woman owned and operated business founded on the tenets of its original two co-owners who established what they prefer to call a women’s sexuality business as a political statement. The founders share the belief that the most tangible link to the divine is sexual ecstasy, obtainable by all. They believe if people are more in tune and empowered sexually the world will be a better place. Not just for individuals and their sexual partners but for everyone we come in contact with. People would be happier, healthier, and more clear in their needs and ability to communicate in all aspects of their lives.

Patriarchal religions have always sought to control our sexual actions because they fear the power of sexual expression. Believing in the essential power and good in humanity and rejecting the patriarchal dogma that says sex is solely for procreation means celebrating sexual expression. Joy replaces shame.

Sex is everywhere in our society yet it is rarely celebrated. instead, sex is exploited to sell everything but sex. Criminalized. Hidden. Blamed for social ills and hairy palms. Womyns’Ware Inc. believes that if we can change the way our society views sex, if we can turn things around so that sex is celebrated for the physical and emotional intimacy that it gives us, if we can talk about and understand our pleasure, then our society will be a better place for all of us. A healthier society would integrate the spiritual, emotional and sexual. Empowering women and their sexual partners through the creation of a business dedicated to providing an environment, services and products for the celebration and empowerment of women’s sexuality was a natural choice.

By creating a “bricks and mortar” retail store, a comprehensive print Sex Toy Guide, and a world wide presence on the Internet, Womyns’Ware Inc. seeks to compel those who find us to examine their sexual expression in much greater depth than is generally invoked by social constructs presented in the business, health, education and media realm. Print and broadcast media, advertising and marketing, school curriculums, and even mundane day-time soap operas “tell” us how our sex should look. We are mainstreamed into believing that we have all the answers since sex is on every magazine stand, shopping mall billboard, and newscast yet there really isn’t any concrete information to go along with the assumptions. Being in the forefront saying “sex is good and fun and healthy” attracts attention and with that attention comes the opportunity to be introspective and self-examining about sexual attitudes. Placing a yellow-pages ad, publishing an advertisement in the front of a mainstream newspaper, airing a television commercial before 10 pm, using the word “clitoris” in our publications, operating a shop in a diverse, vibrant, community shopping district, taking a seat on the board of the local business development society - all of these steps have involved Womyns’Ware Inc. in establishing new territory in social thought and acceptance.

Empowering women sexually empowers men too. We are all better able to take responsibility for our sexual desires and instincts, to share what is good and to protect ourselves from what is not. While an extremely lofty goal, we hope that Womyns’Ware’s approach to sex contributes to a change in our societies overall sexual health. Every time you join us in this mission you aid us in our fight.

With such lofty goals, Womyns’Ware has attracted an impressive host of women to work as sales staff, administrators, writers, illustrators, sex educators, grrl fridays, and even toy designers and makers. With few similar businesses, we discovered supply of products that met our standards of quality, design, and suitability for the purpose to be minimal. Developing a women first, local crafts person buying policy has led to an entire spin-off industry of sexual product innovators. We’re proud of our retail service standards, ethical buying policies, and economic opportunities offered to those who work with or for us.

Currently, we've got lawyers, graphic artists, American Sign Language communicators, welders and carpenters, youth counselors, performance artists, bakers and chefs, sexual health educators, published and aspiring writers, historians, musicians and puppeteers, industrial designers, actors, and hoards of Moms among our Womyns'Ware "Women". We're a stronger company for our combined experience, strengths and energies.

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