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Is our latest contest a clever tie-in to the current Hollywood writers strike? A well thought out synergy between the most iconic romance of them all, Valentines, and our iconic romantic situation ads? Or is it a shameless method of garnering new ideas to help us pull together the creative for the next series of TV ads? How about a bit of all of the above ...

This summer it’ll be time for us to produce a new three-part series of our Iconic Ads. To get the creative juices flowing, we’re looking for womynsware.com visitor input on plot by way of participation in our “Script our Iconic Ads” contest.

They’re “iconic ads” because each covers an iconic romance scenario. The current Iconic Ad tri-part covers: Champagne first date, wine & dine, and bubble bath. In each scenario, our hapless romantic gets all the right touches up until his final move where he uses the wrong tool, thereby blowing the romance! The Right Touch, Wrong Tools, We Can Help tag line completes the pitch. By way of example, here is the background pitch (absent the story board and script) for the completed series now in play:

You SHOULDN’T skimp on the dinning ... DON’T skimp on the after accessories.
(plastic utensils, NOT!).

You SHOULDN’T skimp on the Champagne ... DON’T skimp on the after accessories.
(stadium drinking helmet, NOT!)

You SHOULDN’T skimp on the bubble bath ... DON’T skimp on the after accessories.
(red speedo and snorkel gear, NOT!)

See for yourself: Fine Dining, Champagne and Bubblebath (click on the link to view the actual TV ad--get inspired!)

Now it’s your turn to be a Hollywood writer and submit your tri-part Iconic Ad Scripts to us for consideration. All contest entries must include three plot outlines. The current series all occur inside. We’d like the next series to be set outside. Think romantic upper deck of a fancy condo, beautiful backyard of a country, English garden, romantic cobble stone walk under a flowering magnolia tree as your set... pitch and win one of three fabulous prizes.

How to script your way to a successful pitch tips: storytelling is challenging when packed into a 15 second spot. You have to avoid pitching a scenario that is too literal. The script has to accommodate being shot as visuals with digital stills rather than video, so that the story unfolds in a sequence of stills with animated type and sound effects (along with the music, which will be the same track as in the current series) to pull it off. This depends on images that read really quickly. It’s most helpful to produce a series of 3 spots at the same time that can be played in rotation, with a similar look and feel, and recognizable soundtrack, using slightly different imagery/visual gags to make the point.

Creativity demands compressing the concept Right Touch, Wrong Tools, We Can Help into three iconic send ups that set up the main point, that "you wouldn't skip the accessories for the romantic iconic setting that is immediately recognizable as such to the average North American viewer ... why skip them after the initial romance has won you her heart and a key to her bedroom?!". From the initial set up - you wouldn't skip the accessories as represented by the iconic romantic setting - your script needs to bring home the “you SHOULDN'T” scenarios. What grotesque mistake, easily seen and recognized as such, has this hapless fellow made? What is the wrong tool to the right touch romantic setting?

What we want to award you with!

Prizes as follows:

1. if we like all three of your plot outlines, you win a Purple Reign Gift Kit. This Kit includes a Golly Gee, Butt Seriously, Clit Capsule, Clit Berry, Wall Flower, and Liberty Bell, Swinger’s Pad, Clit Pod AND Clit Pod Plus, and accessories. Retail Value over $430!


2. if we like two of the three, you win a T.L.C. bath & body kit and a Lord of the Rings Gift Kit. Retail Value: $210!


3. if we like one of the three, you win a Lord of the Rings gift kit. Retail Value $120!


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Aside from these helpful guidelines to get you started, here are our general contest rules:

How to Enter

1. The contest begins on 18 January 2008 and closes 29 February 2008 (the "Closing Date").
2. Complete the entry form and follow the directions for entry. Only one entry per person will be accepted. To be eligible for the prizes, entries must be received by midnight of the Closing Date. Entries will only be accepted through this Internet form.
3. Prizes will be awarded by our judges, the womyns of Womyns'Ware. All judgments are final. The odds of winning the prizes are dependent on the number of eligible entries received.

Your Email address:
Type your entry here:

The Rules

General Rules

Womyns'Ware Inc., a corporation incorporated under the laws of the Province
of British Columbia hereinafter called Sponsor, is entitled to modify the
Terms at any time. Sponsor is also entitled to discontinue or revise any or
all aspects of the Site or Contest itself, at its sole discretion and
without prior notice.

1. All submissions become the sole property of the Sponsor and shall not be
returned. By entering you give Sponsor permission to publish your
entry without further consideration. All entries must contain valid
information for prizes to be claimed. Sponsor will not be responsible for
entries that are incomplete, or incorrect. Contestants must be able to
produce valid photo I.D. to claim prizes should it be requested.
2. By entering, the contestants agree to abide by the contest rules and the
decisions of the Sponsor, which are final.
3. Contestants are only eligible to win one prize. The prize winner will be
responsible for any excise tax that applies in their country of origin but
Sponsor will pay to ship the prize to the winner.
4. The Sponsor will not be responsible for entries affected by Internet
connection problems or errors in the client or server application. All
decisions of the Sponsor regarding essay judging will be final.
5. The Sponsor will not engage in any correspondence, except with the prize
winner. The prize winner will be contacted by e-mail concerning the
awarding of prizes. Please allow 12-16 weeks for delivery of prizes.
8. The prizes are not transferable, they must be accepted as awarded and are
not convertible to cash. The Sponsor reserves the right to substitute a
prize of equivalent kind and value without prior notification if, due to
reasons out of the Sponsors control, the original prize is not available.
9. This Site and Contest are provided on an "as is" basis. The Sponsor and
their agents are not responsible for printing, distribution or production
errors and, subject to any required government consent, at their discretion,
the Sponsor may terminate the contest at any time, without liability or
notice if such errors occur.
10. In order to receive their prizes, the winner must be willing sign a
document consenting to use of their name, address and photograph for
publicity purposes, without further compensation, and releasing and
indemnifying the Sponsor, their affiliates, advertising & promotion agencies
and retail distributors from any liability occurring as a result of the
prizes being awarded.
11. The contest is subject to all applicable federal, state, provincial,
municipal and local laws and regulations.
12. Sponsor makes no warranties, explicit or implied regarding the security
of the Site or the Contest or any damages resulting from the transmission of
any computer program or other information via the Site or from any
unauthorized use of the Site or Contest.
13. No material from the Site or Contest, including -without limitation- any
logos and text, may be copied , or reproduced in any way. Modification of
the materials or use of the materials for any other purpose is a violation
of the Sponsors copyright and other proprietary rights.
14. For greater certainty, and in recognition of the Sponsor's preexisting rights, title, property and copyright in the concept for the Iconic Ads, Contestants (which includes all contest entrants whether or not eventual prize winners) acknowledge that every Contest entry or submission which the Contestant may at any time make, devise or conceive, individually or jointly with others, during the Term of the Contest, and which relates in any manner to Sponsor's Contest or business will belong to and be the exclusive property of Sponsor. By participating in the Contest, the Contestant assigns to Sponsor every right and title in their entry or submission, including what is necessary for Sponsor to obtain letters patent, trademark or copyright, without payment to Sponsor of any royalty, license fee, price or additional compensation or consideration.
Copyright (c)2008 Womyns'Ware Inc.. ALL RIGHTS RESERVED.

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